The Membership Campaign recognizes recruitment of which groups?

• A. Chapters that recruit student and alumni members.
• B. Chapters that recruit professional members.
• C. Chapters that recruit student, alumni, and professional members to grow their chapter.
• D. Chapters that recruit only student members.

Answer: (C)

Growth and sustainability of a DECA chapter depend on recruiting across all member types: students who will actively participate, alumni who keep the chapter connected to its history and future, and professionals who bring mentoring, guidance, and resources. The Membership Campaign recognizes chapters that build this full spectrum, because a healthy chapter thrives when it can rely on students for energy and ideas, alumni for continuity and experience, and professionals for support and networks.

Choosing to recruit all three groups best aligns with growing the chapter and ensuring long-term vitality. Focusing on only one group—such as just students or just professionals—limits leadership development, mentorship, and external support, which can weaken the chapter over time. Recruiting across the board creates a stronger pipeline, more opportunities for collaboration, and a broader base of resources that strengthen chapter activities and opportunities for members.