What does the Membership Campaign recognize?

• A. Chapters that recruit student, alumni, and professional members to grow their chapter.
• B. Chapters that win the most competitions.
• C. Chapters that volunteer the most hours.
• D. Chapters that have the oldest members.

Answer: (A)

The idea being tested is recognizing chapters for expanding their membership by recruiting across different member categories. The Membership Campaign rewards chapters that grow their DECA presence by bringing in student, alumni, and professional members, which strengthens the chapter and its activities. This focus on recruitment and broadening the member base is what the campaign aims to encourage. Other options describe outcomes like competition success, service hours, orage-related aspects, none of which reflect growth through recruitment.