Which combination of metrics most comprehensively indicates member engagement?

• A. Attendance rate at meetings and events, active member count, and participation in projects
• B. Number of social media posts
• C. Amount of sponsorship funds secured
• D. Number of new members this year

Answer: (A)

Measuring member engagement is about how deeply and consistently members participate in activities and contribute to the group’s goals. The best combination includes attendance rate at meetings and events, active member count, and participation in projects because it captures both presence and meaningful involvement. Attendance shows members are willing to invest time, active member count indicates ongoing involvement beyond a one-time appearance, and participation in projects demonstrates real contribution and teamwork toward objectives.

Other metrics fall short of this full picture: social media posts reflect visibility or expression but not actual participation or impact; sponsorship funds show external support rather than how engaged members are; and the number of new members reveals recruitment success but not how those members are currently engaging with activities.