Which metric best indicates member engagement in a DECA chapter?

• A. Number of social media followers
• B. Attendance rate at meetings and events, active member count, and participation in projects
• C. Amount of funds raised per event
• D. Number of new members enrolled this year

Answer: (B)

Engagement in a DECA chapter is shown by how consistently and actively members participate in activities over time. The strongest indicator combines attendance at meetings and events, how many members are actively involved, and how often members participate in projects. This trio shows both regular participation and meaningful contributions, which together reflect true engagement rather than just potential reach or success in separate goals.

Why this set fits best: it measures ongoing involvement—who shows up, who stays active, and who contributes to initiatives—giving a clear picture of how engaged the membership is. In contrast, social media followers reflect popularity or reach but not actual participation; funds raised per event tracks fundraising success, not ongoing engagement; and new members enrolled this year speaks to growth but not how engaged current members are.