Which practice supports transparency during a crisis?

• A. Lie to stakeholders.
• B. Postpone communication until rumors spread.
• C. Follow crisis plan, communicate transparently, and delegate.
• D. Handle internally without updates.

Answer: (C)

Transparency during a crisis is essential because it builds trust, reduces rumors, and guides action. Following a crisis plan gives you a structured, repeatable process for what information to share, when to share it, and who is responsible, so the response stays coordinated. Communicating openly about what you know, what you don’t yet know, and what you’re doing to find out builds credibility and keeps stakeholders informed. Delegating roles ensures there is a clear spokesperson and designated owners for key updates, speeding the flow of accurate information to everyone who needs it.

Lying undermines trust and can create legal or ethical problems. Delaying communication until rumors spread lets misinformation flourish. Handling everything internally without updates leads to confusion and a fragmented, ineffective response.