Which strategy best enhances DECA chapter recruitment when acting as an EO?

• A. Post recruitment flyers only.
• B. Develop targeted outreach, showcase benefits, host open houses, and leverage current members' networks.
• C. Wait for interested students to join without outreach.
• D. Recruit solely through school administrators.

Answer: (B)

Proactive, multi-channel recruitment is most effective. As an Executive Officer, you plan outreach that reaches students where they are, clearly communicates what DECA offers, and makes it easy to get involved. Targeted outreach means connecting with specific classes, clubs, or groups that align with business, marketing, or leadership interests. Show the benefits with concrete examples—competitions, hands-on projects, scholarships, leadership development, and the chance to network with peers and professionals. Hosting open houses gives potential members a real feel for meetings, activities, and culture, while current members’ networks provide relatable, trusted invitations and testimonials. This combination builds awareness, demonstrates value, lowers barriers to joining, and creates a solid recruitment pipeline. Relying on flyers alone, waiting for interest, or recruiting only through administrators misses opportunities to engage peers and leverage social proof, so they’re less effective for growing the chapter.